Festival Event and Event Tourism

Event it is everywhere. No matter is it a holiday or not. We would like to celebrate on that day. Most of people and tourism out of town for the festival event which can increase the local tourism. Now I would analysis the relationship between festival event and tourism. We thus it can be see the effect by tourism.

The following discussion involves more than one special term, and hereby defining it in order to reach a common idea or concept before moving on.

What is holidays and festivals?

Talking most broadly Festival holiday can refers generally to special days of celebration and commemoration. Government recognized this day is a public hoilday. People get day off no need to work and free on the days to widely celebrate for the festival. These festival can be based on politics, regional, religion, ethnic. For example: Christmas or Chinese New Year. Some festival may not be officially recognized such as Halloween (31 October) and Valentine's Day (14 February). Those festival are popluar widely celebrated in the United States and both festival have been celebrated in Europe and America for centuries.

Type of festivals

Among many religions, a feast is a set of celebrations in honour of God or gods such as Passover and Easter and are moveable feasts - that is, those that are determined either by lunar or agricultural cycles or the calendar in use at the time. Among the many offspring of general arts festivals are also more specific types of festivals such as science festivals, literary festivals and music festivals.

Film festivals involve the screenings of several different films, and are usually held annually. Some of the most significant film festivals include the Berlin International Film Festival, the Venice Film Festival and the Cannes Film Festival. A food festival is an event celebrating food or drink such as the famous Oktoberfest in Germany for beer. Many countries hold festivals to celebrate wine.

Seasonal festivals, such as Beltane, are determined by the solar and the lunar calendars and by the cycle of the seasons. For example: winter festival and the Chinese New Year, is set by the lunar calendar. Source from: [http://www.encyclopedia.com/doc/1G2-3401801910.html]

What is event tourism?

This is where a particular event, eg. the Olympics in London is "sold" to tourists. It seeks to maximize the tourist numbers by advertising and online promotions, and capitalize on the event by organizing and matching the various tours, transport needs, hotel reservations and tickets to events as much as possible so it is easy for tourists to pick the sort of options they want. [Festival Management & Event Tourism: (changed to Event Management as of Volume 6, 2000) Editors: Donald Getz & Bruce Wicks, ISSN: 1065-2701; E-ISSN: 2169-0146 ]Softbound]

Spring Wave Music and ART Festival(墾丁春浪音樂)

One of popular music festival I wonder discussing is Spring Wave Music and ART Festival. It is one of the biggest event in Aisa. Spring Wave Music and RRT Festival is a outdoor musical event. It published that in 2006 and it will held in every year on the end of March or April in Kenting, Taiwan. Expect the Spring wave music competition also they invited many popular singer, DJ artist, and musical band as the guest performers. It could attract many younger people join the music festival from around the world.

According to the data of visitor arrivals from Tourism Bureau, M.O.T,C Republic of China (Taiwan), the total of visitors has been increase in every April in the past 10 years. The table as below:

the total Visitor arrivals by Month (Taiwan)
MONTH/Year	2015	2014	2013	2012	2011	2010
JAn	752.3	667.2	527.1	460.1	400.7	346
FEB	817.3	758.2	572.2	525.2	453.5	387.1
mar	861.6	880.4	759.2	693.2	518.2	516.5
apr	888	891.9	691.5	691.1	550.2	506.4
may	866.4	817.7	618	599.1	470.5	505.9
jun	800.1	806	637.6	607.8	462.6	470.4

(IN THOUSANDS)

In the table, we are comparing the data month by month, the number had been increased as March and April not the peak tourist season that there are a reason is most of tourism come to Taiwan for the Spring Wave Music and RRT Festival.

Golden Week

One of influential festival holiday is the golden week. It is not a public holiday in Hong Kong but it is in China and Japan. The Golden Week China (Chinese:十一黃金週) is the Since the tour “Golden Week” comes into being in the 1999, the first week on every October is the Golden Week total 7 days holidays. It has more driving tendency to hasten the development of the tourism.

The data from Mainland Chinese arrival Hong Kong statistics as below:

The Total Visitor Arrivals by Month (IN THOUSANDS)

MONTH/YEAR	2015	2014	2013	2012	2011
JUN	3,333.4	3,395.3	3,150.6	2,514.7	1,924.6
JUL	3,845.3	4,261.8	3,777.5	3,264.4	2,677.3
AUG	4,550.1	4,896	4,224.6	3,727.9	2,914.9
SEP	3,509.1	3,681.7	3,283.9	2,751.4	2,094.3
OCT	3,857.5	4,027.9	3,406	3,065	2,542.5

In the table, we are comparing the data month by month, the number of Chinese visitor came to Hong Kong are the Top Three on October without summer holiday July and August as peak tourism season.

Another side, according the baidu.com, there are the travel statistics data of Chinese tourism.

In 2011, the Golden week from 1 October to 7 October, through statistics of the 16 tourist spot in China, total have 24million tourism. Tourism statistics total revenue is 1246 million.

In 2012, the Golden week within Mid-autumn festival that total 8 days, from 30 September to 7 October, had been 7.4 billion Chinese visitor using transportation, they serve 60 million tourism, tourism revenue 33 billion in total.

In 2013, the Golden week from 1 October to 7October, through statistics of the 125 tourist spot in China, it is serve 31million tourism.

Based on all the reference and information, which mean festival can attract tourism out of town or city. Moreover, festival can explain their own culture within that global people, also attract people coming to visit, it is an economic asset to th